1. Max Leonard, vp of Advertising and marketing for Dysk Pc, Inc should determine whether or not to introduce a mid-priced model of the agencys DC 6900 private pc product line the DC 6900-X. The DC6900-X would promote for $5,000, with unit variable prices of $1,750. Projections made by an impartial advertising and marketing analysis agency point out that the DC6900-X would obtain a gross sales quantity of fifty,000 items subsequent 12 months, in its first 12 months of commercialization. One-half of the primary 12 monthss quantity would come from opponents private computer systems and market development. Nevertheless, a client analysis research signifies that 30 p.c of the DC6900-X gross sales quantity would come from the higher-priced DC6900-0mega private pc, which sells for $4,000 (with unit variable prices of $2,000). One other 20 p.c of the DC6900-X gross sales quantity would come from the economy-priced DC6900-Alpha private pc, priced at $2,500 (with unit variable prices of$ 1,250). The DC6900-0mega unit quantity is anticipated to be 40,000 items subsequent 12 months, and the DC6900-Alpha is anticipated to realize a 60,000-unit gross sales stage. The mounted prices of launching the DC6900-X have been forecast to be $1 million throughout the first 12 months of commercialization. Ought to Mr. Leonard add the DC6900-X mannequin to the road of private computer systems
Ithink the reply is did a.
Ithink the reply is did a.
Ithink the reply is did a.
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